Digital Marketing Specialist

Job Description

This role involves planning and executing digital marketing campaigns across platforms like Google, Instagram, Facebook, and YouTube to increase brand awareness, website traffic, and customer engagement. Responsibilities include managing social media campaigns, running paid advertisements, optimizing website content through SEO, analyzing campaign performance using analytics tools, creating marketing reports, researching market trends, coordinating with content and design teams, and improving online lead generation and conversion strategies for business growth.

Roles & Responsibilities

• Digital advertising policies (Google Ads & Meta Ads guidelines)
• Data privacy and confidentiality regulations
• Cybersecurity awareness and secure account handling
• Copyright and fair use rules for digital content
• GDPR/basic data protection awareness

Key Skills

Education

Post Graduate

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